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We're committed to bringing passion and customer focus to the business.

Under supervision of the director of Communications and Public Engagement, the Marketing Program Coordinator serves as the central hub for marketing and communications by developing and implementing strategic communications plans and marketing and outreach campaigns. This work will include developing content, organizing and participating in public education events, managing marketing budgets, and conducting and using research to improve campaign and program performance and effect behavior change.

Applicants are required to submit a cover letter and resume.

ESSENTIAL FUNCTIONS:

• Works with the Communications and Public Engagement director and team to develop overall communications and marketing strategies and objectives for several City departments, such as water conservation, rideshare, customer care/311, and recycling.
• Identifies specific objectives, target customer segments, and plans and budget proposals for marketing campaigns.
• Develops and employs processes to track and report campaign and program analytics, including social media engagements and advertising reach, to ensure strategies are effective and are adjusted to improve performance.
• Writes and edits news releases, newsletter articles, social media posts, video scripts, presentations, and speeches about City programs and initiatives.
• Acts as lead writer and editor for marketing campaign content, including advertisements, webpages, social media, and more.
• Conducts research – including surveys and focus groups – to help identify priority audiences, barriers to adoption, and effective messaging or strategies to change customer behavior.
• Designs graphics for social media posts, advertisements, newsletters, and other materials related to marketing campaigns based on and in line with the Citywide brand standards.
• Participates in listing, prioritizing, and scheduling marketing campaigns to achieve established objectives.
• Remains current on industry trends and activity and current programs related to marketing and behavior change
• Assists in organizing, implementing, and participating in supporting public events.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS:

Bachelor's degree from an accredited four (4) year college or university in marketing, communications, journalism, public relations, or a related field. Two (2) or more years of experience in marketing or advertising in a similar position.

Experience may substitute for education up to four (4) years.

Knowledge of:

• Journalistic professional standards for news writing, still photography, and video.
• Marketing strategies and best practices, including developing, designing, and managing budgets for marketing and advertising campaigns
• Research and strategy related to changing behavior through outreach and marketing
• Social media standards and best practices.
• Principles of clearly written and oral communication.
• Media relations and community outreach principles.

Skill in:

• Writing engaging and interesting social media posts, articles, scripts, reports, advertisements, and marketing materials.
• Developing research strategies, including conducting surveys and focus groups, to identify target audiences and inform marketing messaging and campaigns with the goal of changing behavior
• Using social media, website, and campaign analytics and assessing trends to use online and other communication platforms to effectively target audiences with key messages.
• Researching and interviewing to collect accurate and relevant information for communications and marketing campaigns including identifying priority audiences, target behaviors, and messages
• Creating graphics using Adobe Photoshop, Illustrator, Canva, or similar programs.
• Using WordPress or a similar website content management platform.
• Prioritizing, organizing, and completing a range of tasks or projects.
• Using still and video cameras and editing software such as Adobe Premier Pro or Photoshop.
• Using Word, Excel, and PowerPoint to create articles, reports, and presentations.
• Establishing and maintaining effective relationships with City employees, vendors, and the public.
• Working effectively and efficiently without direct supervision.
• Reading and comprehending City policies, budgets, goals, and programs.

LICENSES AND CERTIFICATION REQUIREMENTS

Valid Class "C" Texas driver's license.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

Office environment consisting mostly of desk/office work. Will require walking as well as lifting and/or carrying loads of up to 30 pounds.

EQUIPMENT, MACHINES, TOOLS, AND WORK AIDS:

Computer, still camera, video camera, smartphone, tablet, printer/copier, other office equipment.

Hiring Range: $56,434.04 - $70,678.40, annually.

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Regular-Full time

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!