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The Downtown Development Program Manager plays a key leadership role in advancing the vitality, preservation, and promotion of Georgetown’s historic downtown district. This position oversees the Georgetown Main Street Program, supports economic development initiatives within the downtown area, and leads downtown branding and promotional efforts to attract businesses, visitors, and community investment. Working in alignment with the City’s Downtown Master Plan, the Program Manager reports to the Downtown & Tourism Director, collaborates with the Main Street Advisory Board, business owners, property owners, local organizations, and City departments to ensure the continued success of one of Texas’ most vibrant and award-winning downtowns.

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Applicants are required to attach a resume and a cover letter.

Anticipated start date is after October 6, 2025.

ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to, the following:

• Manage and implement all aspects of the Georgetown Main Street Program in accordance with the Main Street America Four Point Approach of Economic Vitality, Design, Promotion, and Organization.

• Serve as the staff liaison by providing leadership and guidance to the Georgetown Main Street Advisory Board, including coordinating meetings, agendas, and assisting with the implementation of the annual strategic work plan utilizing Transformational Strategies.

• Management of assigned programs, including research, planning, implementation, and goal setting; programs may include, but are not limited to: Main Street, placemaking, retail recruitment, hospitality recruitment, tracking reinvestment figures, and working collaboratively with the Economic Development Department on small business assistance.

• Provides program oversight and support for direct report(s), including selecting, supervising, and developing staff through performance reviews, mentoring, training, and evaluations.

• Oversees selection, supervision, and processing of departmental interns.

• Oversees the Main Street Façade & Sign grant program to include fundraising and promotional events.

• Manages program budgets and Main Street Program special revenue funds.

• Management, participation, and coordination of cross-departmental projects and initiatives such as wayfinding, streetscape enhancements, and placemaking initiatives to facilitate downtown improvements as outlined in the Downtown Master Plan.

• Develop and maintain relationships with city departments, businesses, organizations, and community leaders relevant to the programs’ goals.

• Serve as a key point of contact for downtown stakeholders and facilitate communication between the City and the downtown business/property community.

• Attend and coordinate events and meetings relevant to the Main Street program and/or the Downtown & Tourism department.

• Represents the program in speaking engagements and media interviews, as needed.

• Work with the city communications department and tourism division to promote and market programs and maintain updated information on the website and social media accounts.

• Manage downtown brochures and marketing materials.

• Coordination of/with boards, commissions, and/or volunteers related to the Main Street program and the Downtown & Tourism Department.

• Responsible for tracking and reporting of reinvestment activities and goals to the Texas Main Street Program and to the Downtown & Tourism PMP.

• Works with the Economic Development department on implementing the Economic Development Strategic Plan goals for hospitality and entertainment recruitment efforts and retention/expansion projects when appropriate, including tracking and assistance through the planning and development process.

• Works with the Arts & Culture Program and Special Events Division to market, promote, and assist with planning downtown events and programming.

• Performs other duties as assigned or required to administer the designated program within the Downtown & Tourism department.

• Performs other managerial and technical duties as assigned.

MINIMUM QUALIFICATIONS:

Education, training and Experience Guidelines

Bachelor’s degree in business, marketing, community development, public administration, economics, tourism, historic preservation, or a related field and five (5) years of progressive experience in a downtown/commercial district management program, economic development activities with a state or local agency, and/or special event planning/coordination, OR Any combination of experience, training and/or education that provides the required knowledge, skills and abilities.

Knowledge of:

• Strong leadership, collaboration, and project management skills.

• Comprehensive knowledge of principles and practices of municipal administration, organization, functions, and services, including the Main Street Program, planning, redevelopment, and economic development.

• Strong written and verbal communication skills, with the ability to craft persuasive marketing content and deliver effective public presentations.

• Ability to build collaborative relationships with internal and external stakeholders.

• Thorough knowledge of principles and processes for providing exceptional customer service. This includes setting and meeting quality standards for services and the evaluation of customer satisfaction.

• Project management practices.

• Knowledge of leadership techniques, principles, and procedures to assign work, schedule, supervise, train, and evaluate the work of assigned staff. Ability to manage multiple projects and deadlines in a dynamic, fast-paced environment.

• Creative problem-solving ability and an eye for design, aesthetics, and placemaking.

• Digital marketing, including social media, website, and e-mail marketing.

• Knowledge of economic development tools and downtown revitalization strategies.

• Applicable federal, state, and local laws, rules, and regulations.

• Dispute mitigation and resolution.

• Knowledge of Georgetown’s attractions, history, and cultural assets.

• Familiarity with historic preservation best practices and design guidelines.

Required skills:

• Communication – Demonstrated ability to clearly and effectively communicate ideas, proposals, and complex information to a wide range of audiences, including community stakeholders, business owners, volunteers, City leadership, and the general public in ways that foster understanding, engagement, and collaboration. Strong listening skills and a proven ability to synthesize and respond to information presented both verbally and in writing. Skilled in writing content that is not only concise and informative but also engaging and tailored to reflect the character and voice of Georgetown.

• Coordination of Work – Proven ability to develop, implement, and manage administrative programs and special initiatives that support Georgetown’s strategic goals. Skilled in prioritizing tasks, organizing team workflows, and managing projects with attention to detail and timeliness. Brings a proactive, collaborative approach to cross-departmental work and performs a wide range of supervisory duties, including mentoring and guiding staff to deliver high-quality service and experiences for the community.

• Accounting/Budgeting – Proficient in applying financial principles and practices to support data-driven decision making, budget development, and program accountability. Demonstrates the ability to analyze and report financial data using standard accounting tools and methods, and to manage program budgets with fiscal responsibility, aligning resources to meet community needs and organizational goals.

• Relationship Driven - Developing and maintaining strong relationships within the community. Handling stressful situations regarding human relations. Exhibits a calm, professional demeanor, navigating conflict with tact and diplomacy.

• Data Driven - Collecting, compiling, analyzing, and evaluating a variety of data. Analyzing and interpreting data, policies, and procedures. Using a computer and related software programs. Multi-tasking and time management.

LICENSES AND CERTIFICATION REQUIREMENTS

Valid Class "C" Texas driver’s license required. Out-of-state license holders must have a valid license and provide a three-year driving history. ​

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

Standing, sitting, walking, lifting, carrying, pushing, pulling, reaching, handling, fine dexterity, kneeling, crouching, crawling, bending, twisting, climbing, balancing, vision, hearing, talking, use of foot controls. Changes of weather, climate when traveling. When participating in trade shows or events may be standing and sitting for extended periods.

Work is typically performed in an office setting with frequent local travel and occasional regional or out-of-state travel required. Occasional evening and weekend work will be required for special events or meetings.

Hiring Range: $72,040.28 - $90,251.20, annually.

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