It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Senior Tourism and Marketing Coordinator is responsible for providing leadership and direction for the City’s Visitors Information Center and assisting the Tourism Manager with special projects to generate tourist traffic in Georgetown. Manages the day-to-day operations of the Visitors Center, which may include assisting visitors, creating marketing and promotional materials, and managing the online visitors' experience through the website and social media platforms. Plans, organizes, initiates, and implements diverse marketing initiatives to ensure a professional image for the City of Georgetown Convention & Visitors Bureau.

Applicants are required to attach a resume and cover letter.

ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to, the following:

• Manages the day-to-day operations of Visitors Center, including assisting visitors, creating marketing and promotional materials, and organizing and coordinating meetings or events.

• Selects, supervises, and develops part-time staff through counseling, training, and evaluating of performance.

• Plans, organizes, and manages marketing programs, website information, and related marketing activities for the department, including utilization of online advertising.

• Assists with the creation of print and digital advertising and collaborates with media agencies to implement campaigns as part of the annual advertising plan.

• Develops, plans, coordinates, and implements programs that showcase Georgetown as a first-class meeting/event destination.

• Supports the City’s Short-Term Rental (STR) program by assisting with administration, monitoring, and reporting, and helps compile and analyze Hotel Occupancy Tax (HOT) data to ensure accurate tracking and compliance.

• Assists with the coordination and processing of all CVB financial documentation and bill payments to ensure accuracy, compliance, and timely submission.

• Develops posts and responds to inquiries on social media platforms.

• Researches methodology, activities and analysis of marketing initiatives, goals, and programs.

• Performs a full range of tasks associated with the creation and publication of departmental brochures.

• Develops, publishes, coordinates, and reviews public service announcements, advertisements and flyers.

• Assists with marketing and promoting special events through a variety of media outlets.

• Assists the department in the development and timely dissemination of local and regional marketing materials.

• Purchases, markets and handles retail sale items in the gift shop portion of the visitor center, as well as timely ordering and pricing of merchandise.

• Oversees the sales of the visitors center gift shop; collects payment, balances cash drawer and makes daily deposits.

• Monitors, collects, and reports on trends and web traffic statistics.

• Develops and maintains a current inventory of promotional brochures and tracks and orders collateral materials as needed.

• Acquires knowledge regarding Georgetown’s history, visitor attractions, hotels, restaurants, etc., and is familiar with all collateral material and merchandise in the visitor center.

• Assists in maintaining CVB general phone line, voice mail and information on event listings.

• Compiles and distributes monthly visitor center statistics and compiles reports.

• Organizes and oversees volunteers to prepare promotional items, such as goodie bags, for visiting groups and organizations.

• Maintain contact information and working relationships with speakers, entertainers, team building coordinators, off-site venues and other pertinent information needed to successfully service meetings/events.

• Develop ways to evaluate and disseminate the economic impact of conferences, meetings and tournaments on local businesses.

• Assists with department special events and activities, as needed.

• Assists with public awareness and educational programs on services and functions of the CVB.

• Performs other duties as assigned

MINIMUM QUALIFICATIONS:

Education, training and Experience Guidelines

Bachelor’s degree from an accredited college or university with major coursework in communications, marketing, tourism or a related field. Two (2) years of full-time work experience in an administrative capacity. Supervisory experience preferred. Experience working with volunteers is a definite plus.

Knowledge of:

• Tax Code 351 – Hotel Occupancy Tax Revenue Usage

• Public sector practices and principles.

• City policies and procedures.

• Federal, state and local laws, statutes and regulations related to the field of public sector contracts

• Personnel policies and procedures and city ordinances.

• Modern office practices.

• City and administrative policies and procedures.

• Social media platforms.

• How to design programs, events, etc.

Skill in:

• Effective communications, both orally and in writing.

• Public speaking and presentations.

• Multi-tasking and working under pressure to meet deadlines.

• Working independently.

• Social media.

• Using computer and various software programs.

• Reading and understanding technical instruction manuals for software and other equipment.

• Proofreading accurately.

• Composing text using standard business English and proper grammar.

• Performing mathematical calculations to total petty cash fund and to make change and balance accounts.

• Detecting grammatical errors and inconsistencies in written documents.

• Solving problems that arrive during special events and on a daily basis in Visitor Information Center.

• Interacting will a variety of individuals by phone and in person.

• Directing the work of volunteers.

• Creating a welcoming environment.

LICENSES AND CERTIFICATION REQUIREMENTS

Valid Class "C" Texas driver’s license required. Out-of-state license holders must have a valid license and provide a three-year driving history.

PHYSICAL DEMANDS AND WORKING ENVIRONMENT

Sitting, standing, walking, climbing, handling, fine dexterity, reaching, vision, hearing, talking, use of foot controls, bending, crouching, twisting, pushing, pulling, lifting, carrying.

Hiring Range: $59,269.60 - $74,256.00, annually.

#LoveWhereYouWork! Check out the benefits of working with us here.

Regular-Full time

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!